Q4 2020 Performance of Top iOS Personal Finance Apps in the UK

As 2020 came to a close, the personal finance category saw various trends among top iOS apps in the UK. Sensor Tower provides a closer look into how these apps fared in terms of downloads, revenue, and user engagement.

Emma - Budget Planner Tracker witnessed a remarkable quarter with downloads peaking at 6.7K in late October and weekly active users reaching a high of 28K in the week of December 21. Revenue also showed an upward trend, with a notable spike to $7.3K in the same week.

Splitwise experienced fluctuations in downloads, with numbers ranging between 1.2K and 3.6K. Weekly active users gradually decreased over the quarter, starting at 17.6K and ending at 13K. Revenue saw a peak at $350 in early December.

RoosterMoney: Kids Chores App maintained steady download numbers throughout the quarter, with a significant jump to 2.3K in the final two weeks of December. Active users saw a decline from 13.7K to 10K but rebounded to 13.7K by year-end. The app's revenue also saw a dip to $500 in the last week of December.

MH Riley Ltd's Spending Tracker had its downloads range from 451 to 1.4K, with active users peaking at 8.2K in the last week of December. Revenue for the app showed an increase, ending the quarter at $546.

Lastly, Budget Planner l Snoop Finance saw downloads fluctuate, with a notable increase to 964 in the final week of December. Active users followed a similar pattern, dropping to 3.4K before rising to 5.9K in the last week. Since the app's revenue was reported as $0, the focus remains on its downloads and weekly active users.

For more insights and detailed analytics on app performance, Sensor Tower's full suite of tools provides in-depth data that can help publishers and marketers make informed decisions.